D&AD New Blood is something I’m really excited about. I haven’t been doing much for myself recently when it comes to art direction so I’m excited to be working on this.
But when I started I was overwhelmed to say the least… I mean look at how many briefs there are and they are all great choices. I spent so much time thinking about what I wanted to do. I mean currently I’ve been focusing on design so I didn’t want a purely design brief. I found myself narrowing the briefs down to 3 that I liked the best.
WORK IN PROGRESS NOTES… EXCUSE THE TINY IMAGES AND SKETCHES, I’M STILL WORKING AND DON’T WANT TO REVEAL TOO MUCH. (shhhhh……)
Ford, DesignBridge and John Lewis were the ones I focused on, but as you can see from my notes those three turned to the one very quickly. I decided the DesignBridge brief was the one for me. I’ve been working on it for a while and I think I may have the concept narrowed down. And although the brief is a product design brief I’m going to include some print ads that present the concept further. I can’t wait to present my idea for how to make a beauty brand that breaks the cliche and stereotyped gender branding types.